---
title: "Carwin Heierman: Social \"for the sake of social\" has no business value!"
description: ""
canonical_url: "https://www.shift-work.de/blog/carwin-heierman-social-for-the-sake-of-social-has-no-business-value.html"
published: "2015-03-03"
updated: "2026-04-19"
language: "de"
content_type: "Article"
publisher: ""
---

# Carwin Heierman: Social "for the sake of social" has no business value!

**Datum:** 03.03.2015
**Autor:** Marion Seiler
**Kategorien:** Interview, Interne Kommunikation & Intranet & Social Intranet Management, Warum Social Business auf der CeBIT 2014 diskutiert werden muss!, SBA 17/18 Interviews

Today we have some more English answers in our interview series on the "Digital Workplace Revolution". Carwin Herrman is in charge for the international business development at our Social Business Arena partner hoozin.
 
 
 1. What is your key pitch for the topics of “Social Collaboration”, “Enterprise 2.0” and “Digital Workplace”? What is your “why” and your “what” for these approaches?

It is important to understand that Social ‘for the sake of social’ has no business value. Yes, we need more social, but we need also find the right processes and workflows to capitalize on the positive…