---
title: "Social Enterprise 2013 - The End of the Beginning!?"
description: ""
canonical_url: "https://www.shift-work.de/blog/social-enterprise-2013-the-end-of-the-beginning.html"
published: "2013-08-30"
updated: "2023-09-02"
language: "de"
content_type: "Article"
publisher: ""
---

# Social Enterprise 2013 - The End of the Beginning!?

**Datum:** 30.08.2013
**Autor:** Bjoern Negelmann
**Kategorien:** Fachbeitrag

Recent discussions in my network show some concerns regarding the job changes of experts in the field of social business. For example Rawn Shah, ex-Social Business visionary at IBM and writer-in-residence at Forbes, posed the question: "Is social business as a field dying, or is it heading for something greater?" Willms Buhse, a well-known German Enterprise 2.0 expert, is even asking whether the phenomenon "Enterprise 2.0" is endangered by its extinction? Not in a directly related context but still on the same matter Luis Suarez, Social Business evangelist at IBM and self-named Hippie 2.0, is…